Endangered Species Chocolate Announces Whole Foods Product Launch April 2016
Bug Bites and Eagle Bar available in Whole Food stores nationwide starting this April
INDIANAPOLIS – Just in time for Earth Month, Whole Food stores nationwide will launch the sale of two new products from top-selling brand in the natural food category, Endangered Species Chocolate (ESC) this April. The returning kid-friendly treat, Bug Bites, and ESC’s newest flavor dubbed “Eagle bar” – Dark Chocolate with Caramel and Sea Salt, will hit the shelves in this popular natural food store starting this April.
Back by popular demand, Bug Bites are squares of natural milk and dark chocolate that will keep children itching for more. ESC has partnered with past 10% GiveBack partner The Xerces Society for Invertebrate Conservation to introduce a new set of educational, interactive insect trading cards that spotlight fifteen key at-risk insects. New, smarter packaging integrates the card into the chocolate’s outer wrapper, increasing production efficiency and eliminating 400 pounds of material use annually.
“Bug Bites are a wonderful way to show people just how amazing insects truly are,” said Scott Hoffman Black, executive director of the Xerces Society. “Too often swatted away, these beautiful animals help keep our environment healthy and without them we would lose many foods, including chocolate.”
ESC’s debut bar, the Eagle bar features rich dark chocolate surrounding handcrafted, organic caramel with Pink Himalayan Sea Salt. As a Steward sponsor of The Peregrine Fund, ESC collaborated with the 501(c)(3) nonprofit to utilize the inside of the Eagle bar wrapper to tell the story of how Endangered Species Act protections have helped American Bald Eagle populations make a remarkable recovery.
To sweeten the deal, purchases of any of ESC’s products, including Bug Bites and the Eagle bar send financial support to help protect at-risk species – ESC donates 10 percent of net profits annually to partnering conservation organizations. The current 10% GiveBack partners are Rainforest Trust and Wildlife Conservation Network.
“Collaborating with wildlife partners like The Xerces Society and The Peregrine Fund on our product packaging ensures that we are giving our consumers factual stats on at-risk species,” said Curt VanderMeer, CEO of Endangered Species Chocolate. “This allows us yet another way to be stewards of conservation non-profits.”
Bug Bites and the Eagle bar are currently available on Amazon.com, and will be available in Whole Foods nationwide starting in early April. For more information on ESC, visit www.chocolatebar.com.
About Endangered Species Chocolate
Indianapolis-based Endangered Species Chocolate (ESC) is a mission-driven company that is passionate about chocolate and the environment. ESC is committed to providing chocolate-lovers with premium, natural chocolates that are ethically traded and sustainably grown. Adding to the impact of each chocolate bar, ESC donates 10 percent of net profits to fund species and habitat conservation. A top selling brand in the natural food category, ESC offers more than 30 products. For more information, visit www.chocolatebar.com.