We’re all about being sweet to each other here at Sugar Loco, so we try to pass on these opportunities to our viewers whenever they come to our attention. This time, we’ve been informed that Demetrio Tequila is partnering up with Water for People to help provide clean drinking water to people who don’t otherwise have access to it. This sounds like something any tequila lover could get behind! Here’s a snippet from their press release:
Water For People and Demetrio Tequila are excited to announce a strategic partnership in which proceeds from each purchase of Demetrio will go toward Water For People’s efforts to bring safe drinking water to communities across the globe.
Water For People brings together local entrepreneurs, civilians, governments, and communities to establish innovative, collaborative solutions that allow people to build and maintain their own reliable safe water systems.
Significant amounts of water are used throughout the process of making tequila. From the cleaning of the agave, to the steam that hydrolyzes it, and all the way to the distillation – water is a vital part of the tequila-making process. Each 750ML bottle of Demetrio contains 27% water.
“Water is essential to tequila, and it’s essential to life. We wanted to make a real impact on the lives of people around the world, so we chose to partner with an outstanding non-profit that does just that,” said Demetrio Managing Partner Marion Mariathasan. “This is our first exclusive giving partnership and we’re so excited to be working with Water For People.”
I don’t know about you, but I’m headed out now to buy my bottle of Demetrio! The only thing that has me more excited than trying out a new tequila is the fact that it will help someone else get some even-more-delicious clean water!