We are thrilled to introduce this up-and-coming dessert brand, because Spoonfudge! is really the next big thing when it comes to indulging. Brilliant really, fudge in a jar. Brilliant. Both Jenny and I have sampled (or completely devoured) a few flavors, and we have unanimously decided that Spoonfudge! is Loco Approved! Please, take a few minutes to read the interview with the Spoonfudge! creator, there may be a few things that surprise you…
SL: What is Spoonfudge!
Sf: Spoonfudge! is the candy you’ve always dreamed about! Rich and smooth gourmet fudge is handmade and packaged into jars for a portable, fun, and unique fudge experience. We offer over 50 flavors of our unique candy and ship it around the world. With tons of media attention, thousands of satisfied customers, and one delicious product, how could anyone pass Spoonfudge! by?
SL: How did you get your sweet start?
Sf: Well, I’ll start way back at the beginning. When I was 16 I started a web development company after seeing small businesses struggle to appropriately represent themselves on the web. Because I was running my web development company out of a passion for helping small business owners (as opposed to making money) I could offer services at a small fraction of what other companies would charge. This was great and, don’t get me wrong, I love web development, but it can be very stressful and I needed a way to deal with that stress.
Well, as 2009 phased out I began to search for a hands-on activity where I could release stress and express my creativity….Spoonfudge! came along just in time. It blended my passion for food, creativity, and my desire to satisfy customers with a physical product.
So, in early 2010 I registered my business, got insurance, and all of my ducks in a row (so to speak) and began working on building Spoonfudge! up to what it is now. I can honestly say it has been a long, hard journey and I couldn’t even begin to recount the hours I’ve spent standing in front of the stove in the building we rent. And, even though Spoonfudge! has exceeded my expectations and has actually turned out to be one of my the most stressful things I’ve ever done, nothing satisfies me more than reading the delights of our customers as their boxes arrive filled with a product that *I* made.
SL: Tell us something unique about Spoonfudge!
Sf: Well, aside from being *THE* most unique fudge product you’ll find, I think many of my customers would be surprised to know that I’m actually only 20 years old and I run the business single-handedly. I mean, I have a few part time employees who help out with packaging orders, etc, but when customers email Spoonfudge! they get me. And, 99.9% of the time I’m replying in between college classes, running my web development company, or planning the next Spoonfudge! order window.
SL: What is your favorite flavor?
Sf: Wowsa…I honestly could NOT choose just one. I have a personal attachment with each and every flavor that goes out so they are all “favorites.” But, if I was going to order some Spoonfudge! for myself the following flavors are must-haves.
White Chocolate Peanut Butter Cup, Chocolate Mint, Chocolate Caramel, Chocolate Peanut Butter, Mexican Cocoa Zing!, Chocolate Orange
SL: What does the future hold for Spoonfudge!?
Sf: LOTS! We are working with a company on extending the shelf-life of Spoonfudge! and we are SOOO excited about that. If we can increase the shelf-life of Spoonfudge! to a year, a half-year, or even 3 months it will extend our reach tremendously. Not only will our customers be able to enjoy their Spoonfudge! longer, we’ll be able to offer more of our flavors year-round as opposed to only offering 15 at a time. This will also allow us to offer Spoonfudge! as a wholesale product (so, it could be coming to a store near you in the very near future!)
We’ve also had some talks with a leading home shopping television network and we are very excited about the possibilities that could come from a partnership formed with them.
We are also working on a completely organic line that we hope to launch later this year or early next year.
And, of course, we are always working on new flavors so the future definitely holds plenty of those. Some of those flavors could include nuts and mix-ins (such as brownie chunks) and we are really excited about that….I mean, come on, what could be better than brownie chunks inside our creamy fudge!?!?!
SL: If you were a dessert, what would you be and why?
Sf: Probably a flavor of Ben & Jerry’s Ice Cream. I feel like I can relate to those guys (well, those guys before they were bought out) in so many ways. They make uniquely flavored ice cream; I make uniquely flavored fudge. They product a gourmet product; I produce a gourmet product. They run their business with social and economic missions at heart; I do the same. Now, if I had to narrow it down to a specific flavor…it’d be between Cheesecake Brownie (and you can bet we’ll offer a flavor of Spoonfudge! along the same lines as soon as possible) and Peanut Butter Cup (which we already offer.)
See, brilliant, right?!? Although you have just missed the “order window” for this batch of Spoonfudge!, don’t worry because they will be taking orders again in February…and Sugar Loco will also be doing a Spoonfudge! Giveaway about the same time. How’s that for sweet?
Keep in touch with Spoonfudge!
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