Once upon a time, the term “foodie” was considered a niche and somewhat extreme label. These days, however, tons of people self-identifies as foodies and live lifestyles that suit. For most food enthusiasts, this means scouring the aisles of every specialty food store for the latest goods, trying new restaurants as soon as they open, and (of course) buying products largely based on the how they are packaged.
Appearance is everything when it comes to attracting and swaying consumers, which means that food product packaging is extremely important. Every year seems to bring bigger and better innovations than the last when it comes to food packaging and product design. If 2017 is anything to go by, this year is sure to have lots of exciting packaging creations in store for both the retail and wholesale sectors.
That being said, we can’t get too ahead of ourselves. In order to determine the trends of 2018, we must first take time to reflect on the top innovations of the year prior.
That’s why we’ve compiled a collection of these top five food packaging innovations for 2017:
Emphasis on Waste-Reduction
The rates at which consumers are demanding eco-conscious packaging options have risen significantly over recent years, and they don’t look to be slowing down anytime soon. While individually packaged food items used to be perfectly acceptable, people now want minimally packaged items with reduced environmental load. Simplistic packaging with very few components is now optimal for most retailers looking to provide environmentally sustainable packaging.
Clean and Clear Packaging Design
Along with the increased interest in earth-friendly food packaging came a complementary desire for food from the earth– especially items that are easily traceable back to their original source. Transparent packaging that allows customers to see exactly what they are getting helps cater to this desire. When the ingredients of their food products are visible, they are more likely to trust these items and trust you as the food provider.
Both consumers and distributors were really loving personalised food product labels in 2017. This is one way that companies can display custom branding and develop a specific and cohesive look amongst their products. It’s now easier than ever to create your own personalised food labels for any sort of food packaging you may have to offer.
At this point in time, most of us live very hectic lives with erratic schedules. It makes sense that we desire convenient and portable food items that suit this lifestyle. That’s why this past year saw a massive rise in the prevalence of easily transportable food products and packaging that assisted in this ability.
We eat with our eyes (and our noses and even our hands). When we can see, smell or feel food products, we get a better sense of their full depth of flavour and texture. Obviously, food manufacturers know this to be true, which is why they strongly emphasised sensory food packaging over the past year. Any sort of packaging that allows customers to gain sensory knowledge of the product is going to have a pull that more mysterious packaging simple will not.
While these are certainly not all of the food packaging innovations that presented themselves in 2017, they were some of the most popular and well-received. Whether you are in the market for retail or wholesale packaging supplies, these five innovations are sure to provide some inspiration.
Which of these innovations did you take notice of last year? Do you have any favorites or least favorites from the bunch? We’d love for you to share!